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IDC’s Marc DeCastro Addresses Today’s Bank Branch Challenges [Video]


As most of us know, these are rapidly changing—and quite challenging—times for bank branches. Finding new approaches to doing business with their customers is now a top priority for banks who want to succeed in the long run.

We recently sat down with Marc DeCastro, Research Director, Consumer Banking, IDC Financial Insights, to talk about today’s retail banking challenges, and how financial institutions are evolving their branches to meet the needs of digital consumers.

Marc responds to the following questions and provides his recommendations:

  • How are retail banks evolving their branch employee roles in response to changing customer needs and preferences?
  • What self-service technologies do you see banks using to help improve customer service?
  • What is the process for improving sales in the branch—and how do banks empower their employees to be successful salespeople?

As financial institutions update their branch channel strategies and tackle the need for transformation, it will be critical to evolve and manage various aspects of the people, processes and technology.

Listen now.


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