If you are a fan of baseball, Kevin Costner or simply great movies, you probably have watched "Field of Dreams." Costner’s character, farmer Ray Kinsella, hears a whispering voice while walking one evening in his corn field. “If you build it, he will come.” Ray, with innocent enthusiasm, builds a ...
In my last post I emphasized the need to prevent getting “journey-jammed,” focusing too much on a goal too large to handle all at once. Here I’d like to comment on the tactical resolution to getting good, viable data from each journey. First, don’t do a survey Seems counterintuitive, coming from ...
When using Verint® Enterprise Feedback ManagementTM (Version 7.1 and higher), you may wish to explain specific keywords that might be unfamiliar to survey participants. At the same time—to enhance the user experience—you likely want to keep the amount of descriptive text on each survey page to a ...
One of the most frequent mistakes I see when reviewing questionnaires are poorly written scales. Novice survey authors often create their own scale rather than using the appropriate common scale. It's hard to write a good scale; instead you are better off rewording your question slightly so that ...
By Sean Mahoney, Manager, EFM Solutions Consulting, Verint® Systems In your online surveys, you should use demographic and firmographic questions to profile respondents and their organizations. This will enable you to cross-tabulate and compare subgroups to see how opinions vary between these ...
At the AMA 2008 Market Research Conference in Boston, two of the presentations discussed generational differences.  J. Walker Smith, president of Yankelovich, focused on Boomers with From One Generation to Another: A Yankelovich MONITOR Perspective on the Resurging Marketplace Importance of ...

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