Verint at the Intersection of Customer Engagement, Employee Engagement

iStock-637151514_customer service dept_resized.pngVerint’s Ryan Hollenbeck, senior vice president, global marketing, recently spoke with Engagement Strategies Media about why engagement is emerging as a field with significant room for growth. 

As today’s world moves faster and customer demands only grow, there’s a major competitive advantage for organizations that equip their people appropriately to gather customer insights that can make a long-term impact. The technology and related services that accomplish this can also yield competitive advantage. 

In fact, today’s visionary organizations are declaring customer engagement a sustainable competitive advantage, essential to their future success. To get there, they are modernizing customer engagement with the adoption of open, flexible solutions that support heightened customer demands, the evolving workforce and ever-changing business dynamics, and that enable stronger enterprise-wide collaboration. 

One of today’s big challenges is finding the talented people who can take customer information and help an organization improve its processes, uncover opportunities and optimize sales through identifying the factors that are motivating a customer’s relationship with a company.

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