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Customer Engagement

Well, are they? We all probably understand that in today’s highly competitive and personalized marketplace, customers want to engage with you on their terms—whenever and however they want. However, one omnichannel size does not fit all.
In today’s ultra-competitive market, Customer Experience (CX) is a strategic imperative that is helping market leaders aggressively grow their business through new customer acquisition and existing customer retention. However, even market leaders need to stay vigilantly attuned to changing consumer ...
In my last post, I reflected on my vacation to the Galapagos and my thoughts on how customer experience programs needed to evolve similarly to how various endemic species of the Galapagos were required to in order to survive. Building on that comparison, specifically with regard to the idea of ...

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