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Customer Engagement

The bank branch remains a critical delivery point for the provision of financial services to both retail consumers and small business. But over the years, the value of the branch has shifted from being a transaction site to an advisory location. Banks are looking for the right balance of ...
Announced this week, this suite now offers wide-ranging enhancements that enable organizations to interact with customers across many different channels. These enhancements include a consolidated platform for recording calls, texts, Skype audio, chat and video—in which real-time analytics are ...
A Forrester Research, Inc. report from November 2014 (“Better Customer Relationships Require Trusted Data” by Michele Goetz and Kate Leggett) pointed out the vital role of data quality in the success of CRM delivery, which, in the “age of the customer,” is intrinsically linked to the optimization ...

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