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Customer Engagement

The pendulum is rapidly shifting from what used to be known as customer service to the more proactive model of customer engagement. Engaged customers share the following traits: Advocate for the brand: They share positive views with friends, family and online communities.
It only takes a quick look around your surroundings to see that the world has changed. Every head is buried in a phone—and apps and bots are used to do everything from hiring a car to dimming the lights. Millennials, now the largest population segment, have grown up in this modern world and expect ...
As I discussed  in last month’s blog Creating a Customer-Centric Culture, the president of a division of a Fortune 500 utility company drives her organization’s customer engagement optimization strategy by incorporating a combination of business and workforce optimization initiatives.   I met with ...
As Ryan Hollenbeck mentioned in his July 7 blog, Verint recently hosted the Engage™ 2016 customer conference for more than 1,200 attendees from over 15 countries.  Conference sessions included keynotes, panels, breakout sessions, and other interactive workshops and meetings. We also held an ...
When a customer walks into your branch, they may have a simple transaction to complete, or be interested in learning more about getting a mortgage. Whatever the reason that prompted them to visit a physical location, today’s consumer expects that their bank can help them—and that they can continue ...
Transec UK; December 2-3; Olympia London, United Kingdom Verint’s Ian Graham, vice president and United Kingdom country manager, will present “Reactive to Proactive Security with Advanced Situational Awareness” at 4:20 p.m. GMT on December 2. Topics to be discussed include the key ingredients for ...
Agent Desktop or Employee Desktop applications have been around a long time. They were “born” to support agents in the contact center, which was the original channel (long before we uttered the word “channel”)—superseding the myriad digital channels that came afterward. Because of this, I think all ...
Do you remember the days when a phone call or mail and fax were the primary options customers had to receive service? While those options still remain, both consumers and businesses now have a rich set of alternatives for contacting product and service providers to seek resolution on their issues. ...
In a previous post “Knowledge Management: How Do I Know I’m Doing It Right?” we explored some of the key outcomes one should see evolving from good KM. We’ve also explored benefits and new capabilities for customers, employees and the organization itself. So now, how do we know we are doing it ...
Whether it’s a phone conversation with an insurer, a live chat with the cable company, or a conversation at your bank branch, there are really just two fundamental things a customer wants: better outcomes and less effort. Better Outcomes The goal of any customer service interaction is to resolve ...
There’s a lot of talk about “the Millennials” these days—how they live and work and interact in a digitally disrupted world. As a Sociology major, I find it fascinating. As a 55-year-old high-tech professional, I find it nauseating. Like I don’t use a smart phone and adeptly use apps and the web ...

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